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Digital marketing is one of the most opportunity-rich fields in the world. Our Digital Marketing Program offers project-based, skills-oriented classes to give you a competitive advantage when you enter the workforce or to help you advance in your current career.

We see you learning to design effective marketing campaigns across multiple channels, craft compelling stories to inspire customers and leverage modern tools to build, track and optimize their strategies. Courses are updated every semester in consultation with industry experts to make sure students are learning the latest skills and techniques.

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Dive A Little Deeper

Program Requirements

All Cedar Crest College students are eligible to take this minor.  Courses with a DMK prefix in this minor are provided exclusively online through the LCMC Consortium.

Total Credits:  21

Required Courses

MRK 230 Principles of Marketing 3 credits
DMK 111 Email Marketing 3 credits
DMK 121 SEO/SEM 3 credits
DMK 221 Digital Marketing Analytics 3 credits
DMK 101 Social Media Marketing 3 credits
-or-
MRK 334 Digital Marketing 3 credits

Choose two of the following: 

COM 207 Social Media and Fundraising for Non-Profit Organizations 3 credits
COM 280 Social Media: Promises and Pitfalls 3 credits
MRK 250 Consumer Behavior 3 credits
MRK 336 Global Marketing 3 credits

Any Additional 200 or 300 Level Marketing Course 3 credits

DMK 301 Viral and Organic Growth 3 credits

Required Courses

COM 207 Social Media and Fundraising for Non-Profit Organizations 3 credits
-or-
DMK 101 Social Media Marketing 3 credits
-or-
MRK 334 Digital Marketing 3 credits
DMK 111 Email Marketing 3 credits
DMK 121 SEO/SEM 3 credits
DMK 221 Digital Marketing Analytics 3 credits
DMK 301 Viral and Organic Growth 3 credits

Upcoming Admissions Events

Jan 06
  • Mon
  • 7:00PM – 8:00PM
Graduate Nursing Virtual Information Session Learn More
Jan 07
  • Tue
  • 5:30PM – 7:00PM
Crime Mapping Experience and Information Session Learn More
Jan 13
  • Mon
  • 6:30PM – 7:30PM
Adult Undergraduate Nursing Virtual Information Session Learn More
Jan 14
  • Tue
  • 6:30PM – 7:30PM
Graduate Forensic Science Virtual Information Session Learn More
Jan 18
  • Sat
  • 10:00AM – 3:00PM
Explore Your Future Day Learn More
Jan 20
  • Mon
  • 5:30PM – 6:30PM
Occupational Therapy Doctorate Virtual Information Session Learn More
Jan 29
  • Wed
  • 6:00PM – 7:30PM
“Make a Splash” Future Special Educators Learn More
Feb 01
  • Sat
  • 9:00AM – 11:00AM
Undergraduate Admissions Information Session: Morning Session Learn More
Feb 01
  • Sat
  • 11:00AM – 1:00PM
Undergraduate Admissions Information Session: Afternoon Session Learn More
Feb 01
  • Sat
  • 12:00PM – 2:00PM
FAFSA Filing Day Learn More
Feb 03
  • Mon
  • 7:30PM – 8:30PM
Accelerated Bachelor of Science in Nursing Virtual Information Session Learn More
Feb 05
  • Wed
  • 6:00PM – 7:30PM
“Make a Splash” Future Special Educators Learn More
Feb 11
  • Tue
  • 6:30PM – 7:30PM
Graduate Forensic Science Virtual Information Session Learn More
Feb 15
  • Sat
  • 11:00AM
Academic Award Luncheon Learn More
Feb 25
  • Tue
  • 7:00PM – 8:00PM
Graduate Nursing Virtual Information Session Learn More
Mar 08
  • Sat
  • 10:00AM
Trailblazer Day Learn More
Mar 08
  • Sat
  • 2:30PM – 3:30PM
FAFSA Filing Day Learn More
Mar 22
  • Sat
  • 10:00AM – 3:30PM
Spring Open House Learn More
Mar 22
  • Sat
  • 2:00PM – 3:30PM
FAFSA Filing Day Learn More
Apr 05
  • Sat
  • 10:00AM – 12:00PM
Adult Undergraduate Nursing Virtual Information Session Learn More
Apr 12
  • Sat
  • 10:00AM – 2:00PM
Accepted Students Day Learn More
Apr 12
  • Sat
  • 2:00PM – 3:00PM
FAFSA Filing Day Learn More
May 03
  • Sat
  • 10:00AM – 2:00PM
Accepted Students Day Learn More

Cooperative Agreements

Cedar Crest College collaborates with several academic institutions to provide our students with innovative pathways that help them succeed in their chosen fields.

Cedar Crest Accounting Students in the Classroom

Faculty & Staff

Who’s teaching you is as important as the curriculum you choose.
Let’s put a face to some of the names you’ll be seeing on the course listings!

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