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Accounting – Major/Minor

Program Description

The Accounting major is offered by the Department of Business, Management, and Economics. It is multidisciplinary and asks students to develop analytical, mathematical, financial, legal and critical thinking, along with managerial skills to prepare them for careers in public, managerial, governmental, or tax accounting, as well as internal auditing.

The Accounting program is designed to provide a broad foundation in accounting and can be used by students working toward the 150-semester hours of education required by the American Institute of Certified Public Accountants (AICPA) and most states Board of Accountancy prior to licensure as Certified Public Accountants. Students should seek advice from an accounting advisor to plan appropriate course work.

Program Mission Statement

The mission of the Bachelor of Science in Accounting program at Cedar Crest College is to prepare students for careers in accounting and related fields.  Through rigorous study of accounting theory and practical hands-on experience, students master areas within the discipline such as financial analysis, financial reporting, managerial accounting, and decision support.  Through a grounding in modern business ethics and accountability, our graduates strive toward excellence of practice in accuracy, accountability, and fairness in the digital global financial economy.

Total number of credits required by the major: 48

Accounting Major

Program Requirements

All courses within the major must be passed with a grade of C- or better; however, a minimum cumulative grade-point average of 2.25 and a minimum average in the major of 2.50 must be achieved.

To be certified for graduation, a student majoring in Accounting must take a minimum of 30 credits of course work in the Department of Business, Management, and Economics at Cedar Crest College.

Course Requirements

Students majoring in Accounting are required to take the following courses, in addition to courses required for any concentrations or minors:

ACC 101 Financial Accounting 3 credits
ACC 102 Managerial Accounting 3 credits
ACC 203 Cost Accounting 3 credits
ACC 309 Intermediate Accounting I 3 credits
ACC 310 Intermediate Accounting II 3 credits
ACC 315 Personal Income Tax Accounting 3 credits
ACC 321 Advanced Financial Accounting 3 credits
BUA 202 Business Applications and Technology 3 credits
BUA 204 Professional Communication 3 credits
BUA 219 Quantitative Methods for Business and Economics 3 credits
BUA 221 Business Law 3 credits
BUA 250 Principles of Finance 3 credits
BUA 283 Professional Ethics  3 credits
BUA 354 Industry Strategy and Innovation 3 credits
ECO 101 Principles of Macroeconomics 3 credits
OR ECO 102 Principles of Microconomics 3 credits
MRK 230 Principles of Marketing 3 credits

Liberal Arts Curriculum Requirements fulfilled within the Major

The student fulfills the Technology, Oral Presentation, and Information Literacy requirements by successfully completing the following courses embedded within the Accounting Major:

Technology:  BUA 202 Business Applications and Technology
Oral Presentation: BUA 204 Professional Communication, BUA 354 Industry Strategy and Innovation
Information Literacy: BUA 354 Industry Strategy and Innovation

The following Liberal Arts Foundation requirements may be fulfilled by successfully completing the corresponding courses within the major:

WRI-2: BUA 204 Professional Communication
Ethics: BUA 283 Professional Ethics
Math and Logic:  BUA 219 Quantitative Methods for Business and Economics
Global Studies:  BUA 240 International Business, ECO 315 International Economics, or MRK 336 Global Marketing
Social Science:  ECO 101 Principles of Macroeconomics, ECO 102 Principles of Microeconomics

Program Outcomes

Upon completion of the Accounting Major, students will be able to:

  1. Effectively use organizational financial accounting systems, including reporting functions.
  2. Prepare and analyze common financial statements.  
  3. Act ethically and legally in accounting, financial reporting, and decision-making.
  4. Prepare a budget and related statements based on financial forecasting.
  5. Apply intermediate and advanced financial accounting techniques to advance organizational goals. 
  6. Communicate and collaborate across organizational functional areas in inclusive, multicultural global business.

Students may pursue the Accounting major in the accelerated 3-year degree format, completing at least 120 credits in three years (with summer study) rather than the standard four. Please see the catalog section on “3-Year Bachelor Degree” programs for details.

Accounting Minor

Program Requirements

All Cedar Crest College students are eligible to take this minor. All courses within the minor must be passed with a grade of C- or better. Business Administration majors cannot apply any accounting electives to their major if they choose this minor.

Required Courses

ACC 101 Financial Accounting 3 credits
ACC 102 Managerial Accounting 3 credits
ACC 309 Intermediate Accounting I 3 credits
ACC 310 Intermediate Accounting II 3 credits
BUA 202 Business Applications and Technology 3 credits
BUA 250 Principles of Finance 3 credits

Certified Financial Planner Concentration

*Courses with CFP Prefix offered online through LCMC Consortium

Required Courses

CFP 301 General Principles of Financial Planning 3 credits
CFP 302 Risk Management and Insurance Planning 3 credits
CFP 303 Investment Planning 3 credits
CFP 304 Tax Planning 3 credits
CFP 305 Retirement Savings and Income Planning 3 credits
CFP 306 Estate Planning 3 credits
CFP 307 Financial Plan Development 3 credits

Business Administration – Major/Minor

Program Description

This program is a unique blend of a liberal arts education and professional training that incorporates modern thinking in creativity, communication, leadership, relationships, and analysis, with the rigor of functional skills necessary to lead and grow organizations. To maximize their professional development, students are encouraged to study additional fields. They may minor in Economics or may study a field complementary to business such as Psychology, Communications, the Sciences, the Arts or Mathematics.

Whether students envision themselves in an entrepreneurial enterprise, a multinational corporation, or a non-profit organization, our education prepares students with the knowledge and passion to connect with success in the business world.

Program Mission Statement

 The mission of the Bachelor of Science in Business Administration program at Cedar Crest College is to prepare students for careers in organizational administration and management and related fields.  Through application of critical thinking skills, creativity, and communication, students gain a broad understanding of key areas within the discipline such as finance and accounting, marketing, operations and supply chain, and strategic leadership.  Through a grounding in modern business ethics and accountability, our graduates strive toward excellence of practice in relationship management, analytic and data-driven decision making, and sustainable change management in the digital global innovation economy.

Total number of credits required by program: 48       

Business Administration Major

Program Requirements

To be certified for graduation, a student majoring in business administration must take a minimum of 30 credits of course work in the Department of Business, Management, and Economics at Cedar Crest College.

All courses within the major must be passed with a grade of C- or better. A minimum cumulative grade-point average of 2.25 and a minimum average in the major of 2.50 must be achieved.

All students must complete the Department Core Courses, the Business Administration requirements.  As an option, students may elect to take a concentration by taking four  additional electives, each in the appropriate area of study.  A student completing a minor and a concentration may only overlap one course.

Course Requirements

Students majoring in the Business Administration are required to take the following core courses, in addition to courses required for their specific concentration or minor:

Core Courses
ACC 101 Financial Accounting 3 credits
ACC 102 Managerial Accounting 3 credits

BUA 110 Introduction to Business 3 credits
BUA 202 Business Applications and Technology 3 credits

BUA 204 Professional Communication 3 credits
BUA 219 Quantitative Methods for Business and Economics 3 credits
BUA 221 Business Law 3 credits
BUA 250 Principles of Finance 3 credits

BUA 283 Professional Ethics  3 credits
BUA 329 Organizational Behavior 3 credits
BUA 345 Operations and Supply Chain Management 3 credits
BUA 354 Industry Strategy and Innovation 3 credits
ECO 101 Principles of Macroeconomics 3 credits
ECO 102 Principles of Microeconomics 3 credits
MRK 230 Principles of Marketing 3 credits

Choose one of the following: BUA 240 International Business 3 credits
ECO 315 International Economics 3 credits
MRK 336 Global Marketing 3 credits

Certified Financial Planner Concentration

*Courses with CFP Prefix offered online through LCMC Consortium

Required Courses

CFP 301 General Principles of Financial Planning 3 credits
CFP 302 Risk Management and Insurance Planning 3 credits
CFP 303 Investment Planning 3 credits
CFP 304 Tax Planning 3 credits
CFP 305 Retirement Savings and Income Planning 3 credits
CFP 306 Estate Planning 3 credits
CFP 307 Financial Plan Development 3 credits

Cybersecurity Concentration

*Courses with CYS Prefix offered online through LCMC Consortium

Required Courses

CYS 101 Introduction to Cybersecurity 3 credits
CYS 102 Cybercrime and Governance 3 credits
CYS 111 Modern Cybersecurity 3 credits
CYS 112 Network and System Security 3 credits
CYS 211 Cyber Forensics 3 credits
CYS 352 Capstone—Ethical Hacking 3 credits

Data Analytics Concentration

*Courses with CSC and DTA Prefixes offered online through LCMC Consortium

Required Courses

COM 106 Computational Thinking and Programming Logic 3 credits
-or-
CSC 101 Internet History, Security, and Technology 3 credits
MAT 141 Calculus I 3 credits
CSC 111 Programming for Everyone I 3 credits
CSC 112 Programming for Everyone II 3 credits
CSC 251 Data Structures 3 credits
CSC 252 Algorithms 3 credits
DTA 101 Foundations of Data Analytics I 3 credits
DTA 102 Foundations of Data Analytics II 3 credits
DTA 201 Principles and Techniques of Data Analytics I 3 credits
DTA 202 Principles and Techniques of Data Analytics II 3 credits
DTA 301 Data Analytics Practicum 3 credits

Digital Marketing Concentration

*Courses with DMK Prefix offered online through LCMC Consortium

Required Courses

COM 207 Social Media and Fundraising for Non-Profit Organizations 3 credits
-or-
DMK 101 Social Media Marketing 3 credits
-or-
MRK 334 Digital Marketing 3 credits
DMK 111 Email Marketing 3 credits
DMK 121 SEO/SEM 3 credits
DMK 221 Digital Marketing Analytics 3 credits
DMK 301 Viral and Organic Growth 3 credits

Economics Concentration

A student may not declare both a minor and a concentration in Economics*.

Choose four of the following:

ECO 222 Economic Geography 3 credits
ECO 302 Labor Economics 3 credits
ECO 304 Financial Markets and Institutions 3 credits
ECO 315 International Economics 3 credits
PSC 215 Political Economy 3 credits

Health Care Management Concentration

A student may not declare both a certificate and a concentration in Health Care Management*.

Required Courses:

BUA 211 Introduction to Health Care Systems 3 credits
BUA 258 Health Care Management 3 credits
BUA 340 Health Care Finance 3 credits
BUA 341 Health Care Practice Management 3 credits

Hospitality and Tourism Management Concentration

A student may not declare both a minor and concentration in Hospitality and Tourism Management*.

Required Courses:

BUA 224 Principles of Tourism 3 credits
BUA 242 Tourism Planning and Development 3 credits
BUA 267 Hospitality Operations and Management 3 credits
MRK 331 Tourism and Hospitality Marketing 3 credits
BUA 309 Topics in Tourism and Hospitality 3 credits

Human Resources Concentration

A student may not declare both a certificate and a concentration in Human Resources*.

Required Courses:

BUA 220 Human Resources Management 3 credits
BUA 239 Employment Law 3 credits
BUA 320 Attracting, Selecting, and Retaining Talent 3 credits

Plus choose one of the following:

BUA 325 Compensation Management 3 credits
BUA 328 Power, Influence, and Negotiation 3 credits
ECO 302 Labor Economics 3 credits
PSY 227 Principles of Helping Relationships 3 credits
PSY 230 Team Building and Group Dynamics 3 credits

Management Concentration

Choose four of the following (two courses must have a BUA designation)*:

ACC 203 Cost Accounting 3 credits
BUA 220 Human Resources Management 3 credits
BUA 239 Employment Law 3 credits
BUA 320 Attracting, Selecting, and Retaining Talent 3 credits
BUA 325 Compensation Management 3 credits
BUA 328 Power, Influence, and Negotiation 3 credits
BUA 335 Titans of Retail: Amazon and Wal-Mart 3 credits
BUA 350 Organizational Leadership 3 credits
ECO 302 Labor Economics 3 credits
ECO 304 Financial Markets and Institutions 3 credits
MRK 332 Influencer Marketing 3 credits

MRK 334 Digital Marketing 3 credits
MRK 335 Business-to-Business Marketing 3 credits
PSY 224 Women in the Workplace 3 credits
PSY 227 Principles of Helping Relationships 3 credits
PSY 230 Team Building and Group Dynamics 3 credits

Marketing Concentration

Choose four of the following*, two of which must have a MRK prefix:

BUA 328 Power, Influence, and Negotiation 3 credits
BUA 335 Titans of Retail: Amazon and  Wal-Mart 3 credits
MRK 240 Public Relations and Crisis Management 3 credits
MRK 250 Consumer Behavior 3 credits
MRK 320 Marketing Research 3 credits
MRK 330 Brand Management and Integrated Marketing Communication 3 credits
MRK 331 Hospitality and Tourism Marketing 3 credits
MRK 332 Influencer Marketing3 credits

MRK 334 Digital Marketing 3 credits
MRK 335 Business-to-Business Marketing 3 credits
MRK 336 Global Marketing 3 credits

You may choose up to two communication courses:
COM 108 Digital Design with Adobe Illustrator 3 credits
COM 207 Social Media and Fundraising for Non-Profit Organizations 3 credits
COM 252 Digital Journalism 3 credits
COM 280 Social Media: Promises and Pitfalls 3 credits

*An approved internship within a specified field may count toward concentration requirements.

Project Management Concentration

*Courses with PJM Prefix offered online through LCMC Consortium

Required Courses

PJM 101 Introduction to Project Management 3 credits
PJM 211 Project Planning 3 credits
PJM 212 Project Execution, Monitoring & Control, Implementation & Closure 3 credits
PJM 301 Advanced Project Management—Practicum 3 credits

Liberal Arts Curriculum Requirements fulfilled within the Major

The student fulfills the Technology, Oral Presentation, and Information Literacy requirements by successfully completing the following courses embedded within the business administration major:

Technology: BUA 202 Business Applications and Technology
Oral Presentation: BUA 204 Professional Communication, BUA 354 Industry Strategy and Innovation.
Information Literacy: BUA 354 Industry Strategy and Innovation.

The following Liberal Arts Foundation requirements may be fulfilled by successfully completing the corresponding courses within the major:

WRI-2: BUA 204 Professional Communication

Ethics: BUA 283 Professional Ethics

Global Studies: BUA 240 International Business, ECO 315
International Economics, or MRK 336 Global Marketing

Social Science:  ECO 101 Principles of Macroeconomics, ECO 102 Principles of Microeconomics

Math and Logic:  BUA 219 Quantitative Methods for Business and Economics

Program Outcomes

Upon completion of the Business Major, students will be able to:

  1.  Communicate effectively across written, spoken, and digital business environments.
  2. Collaborate in an organizational workplace and function effectively as a team member or leader.
  3. Think critically and make effective decisions using logic, quantitative reasoning, and data from information systems.
  4. Act ethically and legally in business and apply a global perspective that values cultural diversity.
  5. Demonstrate proficiency in core functional areas of business including accounting, economics, finance, marketing, management, planning, and strategy.

Bachelor’s to MBA 4+1 Program

The Bachelor’s to MBA Program allows students to complete a Bachelor’s and MBA in as little as 5 years of study.

Admissions for Bachelor’s to MBA 4+1 Program:

To be eligible for acceptance into the MBA program while still an undergraduate, students must:

  1. Major in Business Administration or Accounting, or minor in Business Administration.
  2. Apply for MBA admission before the completion of their junior year.
  3. Submit one letter of recommendation.
  4. Submit a Goal Statement.
  5. Students take 9 credits (or up to 11 credits with advisor approval) of MBA classes in their senior year and complete the remaining credits in the following year (including summers).

Students may pursue the Business Administration major in the accelerated 3-year degree format, completing at least 120 credits in three years (with summer study) rather than the standard four. Please see the catalog section on “3-Year Bachelor Degree” programs for details.

Business Administration Minor

Program Requirements

Students throughout the college are encouraged to minor in Business Administration to maximize professional opportunities after graduation. This minor introduces the basics of managing an organization and helps to highlight career choices that are available within the student’s major program. Students may not major in Accounting or Business Administration and minor in Business Administration. All courses within the minor must be passed with a grade of C- or better. Students must take at least half of the 18 credits of course work in the Department of Business, Management, and Economics at Cedar Crest College.

Total Credits: 18

Required Courses:

ACC 101 Financial Accounting 3 credits
BUA 204 Professional Communication 3 credits
MRK 230 Principles of Marketing 3 credits
ECO 101 Principles of Macroeconomics 3 credits
or
ECO 102 Principles of Microeconomics 3 credits

Plus choose two of the following:

ACC 102 Managerial Accounting 3 credits
BUA 220 Human Resources Management 3 credits
BUA 250 Principles of Finance 3 credits
BUA 329 Organizational Behavior 3 credits
BUA 350 Organizational Leadership 3 credits
200 or 300 Level Marketing Course 3 credits

Computer Science Minor

Program Description

This minor provides an introduction to computer science concepts that is both gentle—without unnecessary mathematics requirements—and sufficiently robust to prepare students for careers such as software developer.  The curriculum, designed in conjunction with Google, focuses on industry-desired skills and project-based learning.  Students start their programming journey using the popular Python language. 

Program Requirements

All Cedar Crest College students are eligible to take this minor.  Courses with a CSC prefix in this minor are provided exclusively online through the LCMC Consortium.

Total Credits:  18

Required Courses

COM 106 Computational Thinking and Programming Logic 3 credits
or
CSC 101 Internet History, Security, and Technology 3 credits

CSC 111 Programming for Everyone I 3 credits
CSC 112 Programming for Everyone II 3 credits

CSC 113 Web Development 3 credits
CSC 211 Application Development I 3 credits
CSC 212 Application Development II 3 credits

Cybersecurity Minor

Program Description

Students in this program learn not only to assess modern cybersecurity challenges that threaten our privacy, security, and safety, but also gain hands-on skills to protect digital assets from cyber criminals who use sophisticated techniques to perform cyber-attacks.  Students learn to harden networks against intrusion, as well as perform incident investigation and forensics.  This minor helps prepare students for the technology challenges facing 21st century digital business.

Program Requirements

All Cedar Crest College students are eligible to take this minor. The courses in this minor are provided exclusively online through the LCMC Consortium.

Total Credits:  18

Required Courses

CYS 101 Introduction to Cybersecurity 3 credits
CYS 102 Cybercrime and Governance 3 credits
CYS 111 Modern Cybersecurity 3 credits
CYS 112 Network and System Security 3 credits
CYS 211 Cyber Forensics 3 credits
CYS 352 Capstone—Ethical Hacking 3 credits

Data Analytics Minor

Program Description

In-depth, robust analysis of data can reveal unexpected trends and hidden patterns, and it is a skill in demand across a variety of fields, including marketing, finance, healthcare, and criminal justice.  Starting with data literacy and inference, students learn computational techniques for addressing large datasets.  Students also examine machine learning and examine the ways in which data analytics is applied in various career fields. 

Program Requirements

All Cedar Crest College students are eligible to take this minor. Courses with a CSC or DTA prefix in this minor are provided exclusively online through the LCMC Consortium.

Total Credits:  27

Required Courses

COM 106 Computational Thinking and Programming Logic 3 credits
-or-
CSC 101 Internet History, Security, and Technology 3 credits
MAT 110 Probability and Statistics 3 credits
MAT 141 Calculus I 3 credits
CSC 111 Programming for Everyone I 3 credits
CSC 112 Programming for Everyone II 3 credits
DTA 101 Foundations of Data Analytics I 3 credits
DTA 102 Foundations of Data Analytics II 3 credits
DTA 201 Principles and Techniques of Data Analytics I 3 credits
DTA 202 Principles and Techniques of Data Analytics II 3 credits

Digital Marketing Minor

Program Description

Beyond traditional marketing techniques and strategies, modern digital marketing skills and technologies continually evolve.  Designed in conjunction with leading business firms, this curriculum teaches students in-demand skills like search engine marketing and optimization, analytics, social media strategy, and email marketing.  Students also engage with viral growth, influencer marketing, and data-driven techniques to leverage both technology and complexity. 

Program Requirements

All Cedar Crest College students are eligible to take this minor.  Courses with a DMK prefix in this minor are provided exclusively online through the LCMC Consortium.

Total Credits:  21

Required Courses

MRK 230 Principles of Marketing 3 credits
DMK 111 Email Marketing 3 credits
DMK 121 SEO/SEM 3 credits
DMK 221 Digital Marketing Analytics 3 credits
DMK 101 Social Media Marketing 3 credits
-or-
MRK 334 Digital Marketing 3 credits

Choose two of the following: 

COM 207 Social Media and Fundraising for Non-Profit Organizations 3 credits
COM 280 Social Media: Promises and Pitfalls 3 credits
MRK 250 Consumer Behavior 3 credits
MRK 336 Global Marketing 3 credits

Any Additional 200 or 300 Level Marketing Course 3 credits

DMK 301 Viral and Organic Growth 3 credits

Economics – Minor

Program Description

Studying markets, cultures, and governments from the perspective of Economics grounded in liberal arts and social science is a powerful complement to a student’s degree in all disciplines. Educational background in theory and application of economic principles provides entry to positions in business, non-government organizations, public policy, and social advocacy. The Cedar Crest College minor provides an introduction to consumer and producer theory plus closer examination of advanced topics such as labor, financial markets, and economic geography.

Program Requirements

All courses within the minor must be passed with a grade of C- or better. Students must take at least half of the 18 credits of course work in the Department of Business, Management, and Economics at Cedar Crest College. A student may not declare a minor and concentration in Economics.

Total Credits: 18

Required Courses:

ECO 101 Principles of Macroeconomics 3 credits
ECO 102 Principles of Microeconomics 3 credits
ECO 222 Economic Geography 3 credits
ECO 302 Labor Economics 3 credits
ECO 304 Financial Markets and Institutions 3 credits
ECO 315 International Economics 3 credits
PSC 215 Political Economy 3 credits (see college catalog)

Hospitality and Tourism Management – Minor

Program Description

The Hospitality and Tourism program at Cedar Crest College will develop students’ understanding of the tourism and hospitality management industries, including travel, accommodations, restaurants, attractions, excursions, and theme parks. Students will consider global audiences and local destinations as they build local economies by working hard to help others relax and expand their cultural horizons.

Program Requirements

All courses within the minor must be passed with a grade of C- or better. Students must take at least half of the 18 credits of course work in the Department of Business, Management, and Economics at Cedar Crest College.  Business Administration majors may declare the concentration instead of the minor.

Total Credits: 18

Required Courses: BUA 224 Principles of Tourism 3 credits
BUA 242 Tourism Planning and Development 3 credits
BUA 267 Hospitality Operations and Management 3 credits
MRK 331 Tourism and Hospitality Marketing 3 credits
BUA 309 Topics in Tourism and Hospitality 3 credits
BUA 348 Applied Internship in Hospitality or Leisure 3 credits

Marketing – Minor

Program Description

Marketing is the science and practice of creating personal or mass relationships that influence people and organizations to change or maintain certain behaviors. This program requires students have a broad base of knowledge of the human and organizational experience, critical thinking skills, decision making skills, and the ability to interact with others on a meaningful and ethical level.  Students with marketing backgrounds find career opportunities in all types of business and social benefit organizations.

Program Requirements

All courses within the minor must be passed with a grade of C- or better. Students must take at least half of the 18 credits of course work in the Department of Business, Management, and Economics at Cedar Crest College. A student may not declare a minor and concentration in Marketing.

Required Courses

MRK 230 Principles of Marketing 3 credits

Plus choose five of the following at least three must have BUA or MRK:

BUA 328 Power, Influence, and Negotiation 3 credits
BUA 335 Titans of Retail: Amazon and Wal-Mart 3 credits

MRK 240 Public Relations and Crisis Management 3 credits
MRK 250 Consumer Behavior (recommended) 3 credits
MRK 320 Marketing Research 3 credits
MRK 330 Brand Management and Integrated Marketing Communication 3 credits

MRK 331 Hospitality and Tourism Marketing 3 credits
MRK 332 Influencer Marketingt 3 credits
MRK 334 Digital Marketing 3 credits
MRK 335 Business-to-Business Marketing 3 credits
MRK 336 Global Marketing 3 credits

You may choose up to two communication courses:

COM 108 Digital Design with Adobe Illustrator 3 credits
COM 207 Social Media and Fundraising for Non-Profit Organizations 3 credits
COM 252 Digital Journalism 3 credits
COM 280 Social Media: Promises and Pitfalls 3 credits

Performing Arts Events Management Minor

For information contact Professor Roxanne Amico, 610-437-4471

Program Description

The Events Management minor is a unique opportunity for students interested in events management to gain practical experience and confidence in every area of events management right on their own campus. Through participation in the management of large and small events, students will have experience with the full scope and impact of  live events on sponsors, vendors, catering,  logistics, clients, and participants. Students who complete the requisite preparatory courses will collaborate with the college’s planning committees for the renown arts festival, MAYFAIR, on coordinating, organizing, planning, and implementation. In addition to MAYFAIR, the College is host to many large and small campus events, large-scale camps, summer residency programs, rentals and other conference related events that require careful planning, application of policies and procedures, management, and planning of logistics, follow up surveys and day-to-day attention to event details.  Students will broaden their knowledge and expand and hone their professional skills through work on live events .

Required Courses:

BUA 110 Survey of Business Principles 3 credits
COM 108 Digital Design with Adobe Illustrator 3 credits
MRK 230 Principles of Marketing 3 credits
EVT 300 Field Experience 3 credits
EVT 301 Field Experience  3 credits

Additionally (3 credits)

Complete 1 of these courses

MRK 240 Applied Public Relations 3 credits
COM 107 Social Media and Fundraising for Non-Profit Organizations 3 credits

Total Credits:  18

Web Design Minor

Program Description

Web design is multi-disciplinary by nature, combining insights from computer science, marketing, aesthetics, and the cognitive science of user psychology.  Students in this minor combine goal-direction design (intentionality), aesthetics development that successfully leverages branding, and technical execution of functional coding in a variety of modern standards-compliant languages.  In addition to completing the core minor, students may take additional courses to further their skills in development.

Program Requirements

All Cedar Crest College students are eligible to take this minor. Courses with a CSC or WBD prefix in this minor are provided exclusively online through the LCMC Consortium.

Total Credits:  21 (or 33 with optional Development track)

Required Courses

COM 107 Digital Imaging with Photoshop 3 credits
CSC 111 Programming for Everyone I 3 credits
CSC 113 Web Development 3 credits
WBD 101 Understanding User Experience 3 credits
WBD 201 Building Compelling User Experiences 3 credits
WBD 301 Capstone: Goal-Oriented Web Design 3 credits

Choose one of the following:

COM 208 Digital Design with Adobe Illustrator 3 credits
COM 121 Introduction to Animation 3 credits
COM 224 Intro to Video Production 3 credits
COM 225 Digital Photography 3 credits

Optional Web Development Elective Track (12 Additional Credits):

CSC 112 Programming for Everyone II 3 credits
CSC 211 Application Development I 3 credits
CSC 212 Application Development II 3 credits
CSC 260 Product Development 3 credits

Health Care Management – Certificate

Program Description

Health Care organizations and businesses supporting the delivery of care represent an essential and growing area for employment and career advancement. The Health Care Management Certificate develops industry-specific skills in processes analysis, management, marketing, and finance. Individuals working in the health services industry may use this knowledge to better understand their management role or to advance into supervisory or management positions. Others may use learning from the program to enter or transition into the health care field, with a marketable knowledge base and the ability to communicate using vocabulary of the health care profession.

Students who complete the certificate in Health Care Management will be able to:

  • Apply important skills of organizational management and marketing to the health care industry
  • Describe and work in teams to solve administrative or leadership problems that involve health care providers or suppliers
  • Contribute to the development of operating and capital budgets that affect health care services
  • Interpret and explain processes and procedures that govern reimbursement, revenue cycle and cost containment in health services organizations

Program Requirements

Students who declared the certificate before January 2020:

Total Credits 12

Required Courses:

BUA 211 Introduction to Health Care Systems 3 credits
BUA 258 Health Care Management 3 credits
BUA 340 Health Care Finance 3 credits
BUA 341 Health Care Practice Management 3 credits

**Students declaring the certificate after January 2020

Total Credits 16 (additional credits required)

  • 3-credit introductory course (which may already be built into your major program)
  • BUA 353 The Path to Landing Your Dream Job 1 credit

Human Resources Management Certificate

Program Description

This certificate is tailored to meet the needs of those who require an understanding of the expanding area of human resources management in public or private organizations. This certificate is intended for those who wish to pursue professional opportunities within human resources management or to make a career change into the human resources profession.

Upon completion of this program, students will be able to:

  • Evaluate market, legal and social conditions that may affect the organization
  • Demonstrate a working knowledge of how employee compensation and benefits influence an organization
  • Understand how management decisions affect the recruitment, selection, and retention of employees
  • Interpret and describe individual and group behavior characteristics as they affect organizations
  • Execute various practices and procedures associated with human resources management
  • Make use of political, legal, and economic tools to help make decisions within the field of human resources management

Program Requirements

Students who declared the certificate before January 2020:

Total Credits 12

Required Courses:

BUA 220 Human Resources Management 3 credits
BUA 239 Employment Law 3 credits
BUA 320 Attracting, Selecting, and Retaining Talent 3 credits

BUA 328 Power, Influence, and Negotiation 3 credits

**Students declaring the certificate after January 2020:

Total Credits 16 (additional credits required)

  • BUA 353 The Path to Landing Your Dream Job 1 credit
  • BUA 110 Introduction to Business 3 credits
  • One of the following 3 credit electives:
    • BUA 325 Compensation Management
    • ECO 302 Labor Economics
    • PSY 227 Principles of Helping Relationships
    • PSY 230 Team Building and Group Dynamics

Project Management Certificate

Program Description

Modern project management involves understanding the complex and evolving organizational environments in which projects operate, the multiple approaches that can be leveraged depending on the context, and the transformations and challenges brought about by digitization and technology. This program addresses in-demand knowledge such as agile and waterfall philosophies, team and personnel management, risk assessment, and critical systems-based thinking. Students will be prepared to take the PMI Certified Associate in Project Management (CAPM) exam.

Program Requirements

All Cedar Crest College students are eligible to take this minor. Courses with a PJM prefix in this minor are provided exclusively online through the LCMC Consortium.

Required Courses

BUA 329 Organizational Behavior 3 credits
BUA 345 Operations and Supply Chain Management 3 credits
PJM 101 Introduction to Project Management 3 credits
PJM 211 Project Planning 3 credits
PJM 212 Project Execution, Monitoring & Control, Impl. & Closure 3 credits
PJM 301 Advanced Project Management—Practicum 3 credits

Total Credits: 18

Undergraduate Leadership Certificate

Program Description

The Undergraduate Leadership Certificate is open to students of all majors.  Women, who make up a majority of the U.S. population, are still underrepresented in the public and private sectors.  This program takes the student on a self-reflective journey where they will learn about leadership, they will learn about who they are as a leader, and ultimately how they can use their leadership skills in our local, state, national, and even global communities.

Upon completion of this certificate, students will be able to:

  • Master crucial leadership skills in developing and communicating a vision
  • Demonstrate leadership by working well with organizational change and development.
  • Improve leadership communication style and strengthen key relationships in and out of the workplace.

Program Requirements

Students declaring the certificate before January 2020:

Total Credits 12  

Required Courses:

LDR 200 Foundations of Leadership 2 credits
LDR 250 Emergent Leadership 3 credits
LDR 350 Leadership Action Project 3 credits
LDR 351 Capstone in Leadership 1 credit

Plus, choose one of the following 3 credit flex courses in or out of major such as:

BUA 328 Power, Influence and Negotiation
GND 100 The “F” Word:  Introduction to Gender Studies
NUR 335 Leadership in Nursing
PSY 224 Women in the Workplace
PSC 207 Law and Women’s Rights
COM 270 Race and Gender in the Media
BIO 358 Science, Ethics, and Society

**Students declaring the certificate after January 2020:

Total credits 16 (additional credits required)

  • 3-credit introductory course (which may already be built into your major program)
  • LDR 150 Foundations of Leadership 3 credits
  • BUA 350 Organizational Leadership 3 credits

BUA 353 The Path to Landing Your Dream Job 1-credit