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Digital marketing is one of the most opportunity-rich fields in the world — especially for recent graduates. The Digital Marketing Program offers project-based, skills-oriented classes that give you a competitive advantage when you enter the workforce. We see you learning to design effective marketing campaigns across multiple channels, craft compelling stories to inspire customers and leverage modern tools to build, track and optimize their strategies. Courses are updated every semester in consultation with industry experts to make sure students are learning the latest skills and techniques.

Dive A Little Deeper

Program Requirements

All Cedar Crest College students are eligible to take this minor.  Courses with a DMK prefix in this minor are provided exclusively online through the LCMC Consortium.

Total Credits:  21

Required Courses

MRK 230 Principles of Marketing 3 credits
DMK 111 Email Marketing 3 credits
DMK 121 SEO/SEM 3 credits
DMK 221 Digital Marketing Analytics 3 credits
DMK 101 Social Media Marketing 3 credits
-or-
MRK 334 Digital Marketing 3 credits

Choose two of the following: 

COM 207 Social Media and Fundraising for Non-Profit Organizations 3 credits
COM 280 Social Media: Promises and Pitfalls 3 credits
MRK 250 Consumer Behavior 3 credits
MRK 336 Global Marketing 3 credits

Any Additional 200 or 300 Level Marketing Course 3 credits

DMK 301 Viral and Organic Growth 3 credits

Required Courses

COM 207 Social Media and Fundraising for Non-Profit Organizations 3 credits
-or-
DMK 101 Social Media Marketing 3 credits
-or-
MRK 334 Digital Marketing 3 credits
DMK 111 Email Marketing 3 credits
DMK 121 SEO/SEM 3 credits
DMK 221 Digital Marketing Analytics 3 credits
DMK 301 Viral and Organic Growth 3 credits

Blaney Hall Blooms in Spring

Upcoming Admissions Events

Aug 01
  • Thu
  • 6:00PM – 7:30PM
SAGE Information Session Learn More
Aug 07
  • Wed
  • 5:00PM – 6:00PM
Master of Nutrition Online Information Session Learn More
Aug 17
  • Sat
  • 10:00AM – 3:30PM
Summer Open House Learn More
Aug 22
  • Thu
  • All Day
August Orientation Learn More

Cooperative Agreements

Cedar Crest College collaborates with several academic institutions to provide our students with innovative pathways that help them succeed in their chosen fields.

Cedar Crest Accounting Students in the Classroom

How To Apply

Ready to apply as an undergraduate student?

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Faculty & Staff

Who’s teaching you is as important as the curriculum you choose.
Let’s put a face to some of the names you’ll be seeing on the course listings!

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